Waxing: everything you need to know about the procedure

• Procedure options
• Indications
• Contraindications
• Procedure
• Advantages and disadvantages
• Treatment areas
• Price
• Video
• Photo

Waxing is a method of getting rid of hair, which has many supporters due to its accessibility, effectiveness and relatively low price. For the procedure, preparations based on natural wax are used, so experts often call wax depilation biodepilation , emphasizing its safety for the human body.
Reference. There is often confusion with the name of cosmetic manipulation. Hair removal with wax is sometimes called epilation or depilation. In principle, both names have a right to exist, because the result in both cases is smooth, hairless skin. Since when using wax, hair shafts are removed without destroying the hair follicles (follicles), the procedure should be called wax depilation, although, on the other hand, the fact of hair removal from the root is considered by many to be the basis for calling the procedure wax epilation.

Professional depilation with liquid wax is done in salons, and for home procedures, ready-made wax strips are used. However, it should be remembered that saving on the services of a specialist often results in missing hairs and irritation. In addition, waxing large areas such as the back and lower back requires the participation of an assistant.

Waxing procedure options

Depilation (epilation) with hot wax. The procedure uses hard wax, to which plant extracts and oils can be added. During depilation with hot wax, the pores expand and the pain threshold of the skin decreases, which makes the procedure more comfortable. Hot wax depilation is perfect for removing hair in intimate areas - armpits, perineum and buttocks.

Depilation (epilation) with warm wax. Substances are added to the working composition to achieve the desired consistency of the composition without heating to high temperatures. Depilation with warm wax is used in cases where the skin and adjacent tissues cannot be heated for any reason. Due to the pain, this version of the procedure is usually used on the arms and legs - areas that are not particularly sensitive.

Depilation with cold wax. This is usually a home procedure using ready-made wax strips purchased in the store. Thus, cold wax is also used for hair removal, but it cannot provide the same effect as hot or warm wax. Cold wax depilation is practiced on any part of the body, but you should not expect professional results from its use.

Profile header design

In the name of your account, be sure to use the words “sugaring”, “depilation”, as well as the name of your city and district (if the locality is large). This will allow potential clients to find you through search. The header should list your advantages, for example, high speed of work, extensive experience, reception seven days a week or at late hours, etc. Here you must indicate how a person can sign up for the procedure (leave a link to the registration form, phone number, WhatsApp/Viber/Telegram or “for all questions in Direct”).

The Instagram Stories of a sugaring master should contain all the background information:

• price list with services and prices;
• free “windows” for the near future;
• exact address and telephone number, reception hours;
• screenshots of reviews from satisfied customers (if available).

You can also add information about the master (personal photo or video invitation to a session, documents confirming completion of training), photo or video of the office. For a large hair removal salon on Instagram, the same recommendations are relevant. If there are several masters, you can talk about each of them.

Indications for waxing:

• abundant hair on the legs and arms, as well as in the bikini area and armpits;
• inability to use other methods of depilation and hair removal;
• the need for daily hair removal, such as shaving in men, which causes irritation and ingrown hairs.

Preparation

As befits a beginning entrepreneur, I began developing my idea by drawing up a business plan. True, it looked more like a shopping list than a real elaboration of expected expenses and income.

The niche assessment proceeded as follows: in the search for popular social networks, I typed in queries like “depilation at home” and with horror leafed through the impressive list of drop-down groups, where the same home-grown entrepreneurs had long since divided the market to which I was just about to lay claim.

How to fit into a niche, find “your client” and make money from all this? For myself, I highlighted several points that should have made me better than others:

1. Professionalism . At that time I didn’t have one, but I planned to definitely do it.
2. Prices . If you save on materials, you can give the client a discount.
3. Flexible schedule . I was ready to work even on weekends, even at night. This was supposed to create additional convenience for clients.
4. Comfort during the procedure . This meant that all furniture and equipment necessary for the procedure must be comfortable and functional.

In general, it took no more than a couple of days to develop the idea. I clearly knew what service I wanted to provide and how best to do it. At least that's what I thought.

You might be interested in: searching for yourself, or how I found my dream job.

How to do waxing correctly

It is best to do waxing in a beauty salon, especially when it comes to using hot wax.

Preparation for the procedure

First of all, you should decide on the date of the procedure. Firstly, at least 10 days must have passed since the last waxing, and secondly, it is not recommended to use waxing to eliminate blemishes previously performed with chemical depilation. In addition, a prerequisite for the session is good health, because any ailment will increase pain, reduce the effectiveness of the procedure and further slow down the process of skin restoration. Three days before the procedure, the area to be treated should be cleansed with a scrub. There is no need to shave your hair; the length of the hair shafts should be at least 5 millimeters.

How to use wax for depilation - the main stages of the procedure

1. Preparation of depilatory composition. Wax in granules, tablets or cubes is placed in a wax melter (a special device) and heated to 80 degrees, after which they wait until the wax cools to 45 degrees and the consistency resembles thick sour cream.
2. The skin in the depilation area is treated with a disinfectant lotion and sprinkled with talcum powder to slow down sweating.
3. The prepared wax is applied to the skin with a spatula in the direction of hair growth. After the wax hardens (sets), it is picked up by the edge and torn off from the skin. The wax application is torn off with a sharp movement in the direction against hair growth, while the hand moves parallel to the skin.
4. The cosmetologist examines the treated area and removes the remaining hairs with tweezers. Many patients are concerned about whether the wax is thoroughly removed after depilation - it seems to them that the smallest particles of the depilatory composition have clogged the pores. To completely remove the wax and prevent irritation, the specialist wipes the skin with chlorhexidine.

Skin care after waxing

After waxing, the skin is traumatized and requires careful care. During the post-epilation period, the skin should be treated daily with chlorhexidine (2-3 days) and a special cream after depilation. In addition, it is not recommended to visit the solarium, sauna and swimming pool. If depilation was carried out in the summer, it is recommended to apply sunscreen to exposed areas of the body.

On a note! There are techniques to slow down hair growth after waxing:

• regular treatment of the depilation area with lotion containing substances that inhibit hair growth. As a rule, such cosmetics have a complex effect: they perfectly soften, moisturize and nourish the skin;
• Ultrasound treatment of skin. A serum containing components that destroy the germ cells of hair follicles is applied to the skin, then the skin is treated with ultrasound, which promotes rapid and deep penetration of the composition.

Attention! Complications are possible after waxing! Redness and dryness of the skin disappear after 2–3 days. Sometimes these natural consequences of the procedure provoke irritation of the skin, and ulcers appear in the depilation area, signaling that the growing hairs cannot reach the surface and grow in. In such a situation, you should contact a professional who will give recommendations on further skin care.

For whom are advertising texts written?

Before writing ten pages of text that no one needs, you need to achieve a clear understanding of who the advertisement is being created for. Ask yourself questions - who is your client, how old is he, what problems does he have, what torments him and prevents him from enjoying life in peace? For a beauty salon, the main audience is young women. What do they want and what benefits do they expect to receive in a particular case? Why is your salon better than others, why should you come here? Why do you need to do this right now? Just yesterday (but you can still make it!)? Don’t forget about the time factor - the client needs to make it clear that they shouldn’t postpone the visit, as they could miss out on their benefits. The text of a pedicure advertisement is good in the summer - when everyone wears open shoes. In the fall, the text of an advertisement for eyelash extensions is more useful, since in rainy weather it is more convenient not to paint your eyes with mascara.

First, you will have to do some serious work, creating for yourself a generalized portrait of an ideal client (and do not forget that this is only a theoretical model). This is exactly the kind of client - or client - who will read a text advertising eyelash extensions or tattoos. The target audience should be segmented by age, income, employment, requests - you need to conduct research on these factors before you sit down to write an article in order to understand with whom and what you will be talking about. It is useful to register on specialized forums and communicate with the audience to understand what exactly worries your future clients.

For example, tattooing is designed for a young, active working woman who wants to reduce the time for daily makeup and at the same time look great throughout the working day, and then have a blast at a friendly party or go on a romantic date in the evening. The phrase “we tattoo eyelashes, eyebrows and lips with anti-allergenic drugs” will not hook the client. Good: “Biotattoo - flawless Hollywood makeup around the clock. Beautiful eyes without crumbling eyeliner, bright lips without smudged lipstick. Every day - a minimum of cosmetics, without long make-up: always perfectly attractive!”

Pros and cons of waxing

Waxing (depilation) is very popular today. The procedure is suitable for both men and women; in addition, wax copes with thick hair that does not need to be shaved before the procedure.

Pros of waxing:

• the skin remains smooth for 2-4 weeks - much longer than after shaving;
• the procedure is fairly quick and takes no more than two hours, even when treating fairly large areas;
• It is always possible to reduce pain and prevent skin irritation using special cosmetics;
• immediate effect – smooth skin immediately after the procedure;
• the result of wax depilation does not depend on hair color - any hair, even gray and blond, will be completely removed from the skin;
• the color of the skin does not play a role when performing wax depilation; moreover, the procedure can be carried out over a fresh tan;
• the procedure is suitable for patients with metal implants and pacemakers, as well as all those who, for these and other reasons, cannot undergo hair removal with laser, light (photoepilation) and weak electric current (electroepilation);
• Waxing has a cumulative effect: with regular procedures, hair follicles are depleted and produce thin, weak, slow-growing hair shafts;
• Waxing is a relatively cheap way to get rid of hair;
• wax depilation can be called a “2 in 1” procedure: simultaneously with the hairs, dead cells are also removed from the skin, that is, mechanical peeling of the skin is performed;
• home procedure is possible.

Cons of waxing:

• To repeat the procedure, the hair must be grown, which is not always possible for aesthetic reasons;
• the success of waxing depends very much on the skill of the cosmetologist; if the specialist does not heat the wax enough, the hair will be removed unevenly, and if it overheats, the patient is guaranteed burns;
• after waxing, which is done against hair growth, the hair often “grows in”, that is, the growing shaft, unable to “break through” to the surface, becomes deformed and provokes suppuration;
• Wax depilation is inferior to hardware hair removal methods in terms of how long the results last, for example, after a course of laser hair removal procedures, the skin remains smooth for five or more years;
• The main disadvantage of waxing is the painfulness of the procedure, especially when it comes to depilation of the armpits and bikini area.

Eye contact

The next block of text in an advertisement for manicure or eyelash extensions should be a picture that gives an idea of ​​the procedure being described. Visualization is a powerful tool that inspires confidence that the reader’s problems will be resolved exactly as shown in the picture or photo. The pictures are clear to everyone, even those who do not read the text or look only at the first and last sentence. Pictures attract the eye and force you to stop scrolling, and here it’s not far from getting carried away by reading the text. The photograph should be a continuation of the text, not a replacement for it. The photos are accompanied by the hashtags #botoxforeyelashes, #best_lashmaker_of the capital, #waxing_sugaring_laser, #classic-and-Japanese manicure. Naturally, a page or landing page must be prepared, to which a link using the hashtag leads.

Features of wax depilation of different areas of the body

Wax-based compositions are used for depilation of all parts of the body covered with excess hair, although there are processing features that you need to be aware of in order to avoid disappointment and not question the effectiveness of the procedure.

Armpit waxing is a painful procedure that is much easier to tolerate if you use hot wax. We remind you that there are lymph nodes in the armpits that may be unsafe to heat .

Depilation of hands with wax is a well-proven procedure for which you can use a composition of any temperature. Typically, hair is removed on the forearms and in the area up to the elbow, although it is not uncommon to have situations where it is necessary to remove hairs growing on the fingers and the outer side of the palm. Most often, experts advise using warm wax and cold wax (ready-made plates) for hand depilation.

Leg waxing is a common procedure in which hair is removed from the legs, thighs and feet (toes) using wax of any temperature. Separately, it should be said about waxing the bikini, perineum and between the buttock folds - the skin in these areas is very delicate, so the procedure is done only with hot wax. It is hot wax that is recommended for intimate male hair removal - all other methods are used much less frequently.

Waxing of mustaches is often done, sometimes combined with depilation of the chin, eyebrow area and cheeks. The procedure is in demand by both men and women. For facial depilation, only hot wax is used.

Who should I write about?

Creative and effective advertising text should be written not about the salon, but about the client - this is the main rule of a successful advertising campaign. Tell us not about how good the master is and the advanced or unusual technology, but how beautiful and happy the client will become after your microblading of eyebrows and eyelashes, or how everyone around her will admire her magnificent curls after bio-perm.

Talk about the client’s problems and “pains,” as well as how they can be resolved in the simplest, most convenient and fastest way. Tell us about all the client’s benefits, for example, not “how we do sugaring,” but “your skin will become soft and silky.” Write not about the properties of the product, but about how it is useful in each specific case. That is, the bad phrase “we do hair extensions.” A good phrase: “Do you want to amaze your colleagues and friends with your impeccable appearance? Hair and eyelash extensions, cat eye tattoo.”

How much does waxing cost? Price of wax hair removal in a salon

Waxing is an inexpensive procedure, the cost of which depends on the area of ​​the treatment area and the structure of the hair. A table compiled based on the “women’s” price lists of Moscow salons will help you navigate the prices for wax hair removal. The cost of similar procedures for men will be approximately 30% higher. To seriously change the structure of the hair and make it almost invisible, 5-6 procedures are usually required, performed every month. After a course of waxing, the hairs will still grow, but will become light and unnoticeable.

If you plan to carry out a home procedure, then you should buy depilation wax, the price of which ranges from 150 to 1500 rubles and more. Currently popular compositions are: Depileve (Spain), Norma de Durville (France), Tessiltaglio (Italy).

Determining the target audience

To competently manage Instagram as a sugaring master, it is necessary to draw up a “portrait” of a potential client. First of all, it is worth determining the income level of visitors.

• If you set high prices for services, wealthy people will come to you. In this case, you should focus on the level of service: publish photos of a stylish interior, write about increased comfort, quality materials, and your professionalism, which allows you to provide services at a decent level.
• If you rent a modest office and start with low prices, your clients may be people with average incomes and students. Posts about promotions and discounts will be especially relevant here. At the same time, it is important to convey to people that, despite the lack of chic design, your office is kept perfectly clean, and the affordable cost of services does not affect their quality.

When promoting sugaring services on Instagram, it is important to pay attention to the age of the target audience.

1. If you are about 20 years old, most likely, you will be approached by equally young girls. Therefore, it is logical to maintain an account in a relaxed, cheerful style (a slight shocking effect is possible to attract attention).
2. If you are about 30, the visitors can be both students and older ladies. In this case, it is better to choose a light and modern, but calm style of profile management.
3. If you are at an elegant age, you should not try to impress young people - they are unlikely to come to you. Target middle-aged and older people.

Contraindications for waxing:

• varicose veins and rosacea;
• skin diseases (acute and chronic);
• allergy to components of the depilatory composition;
• exacerbation of herpes (“cold” on the lips);
• warts, moles, papillomas in the treatment area;
• scratches, burns, ulcers, fresh scars, cuts on the skin to be epilated;
• diabetes;
• acute stage of chronic diseases;
• infectious and inflammatory diseases;
• pregnancy and lactation.

Attention! Before waxing, you should inform the cosmetologist about any existing diseases - this will help avoid complications after the procedure.

Room

I decided to receive clients in one of the rooms of my three-room Khrushchev house. I lived alone with a young man who would later become my husband, so two rooms were more than enough for all our needs. My future “cosmetology office” at that time was used as a parking lot for bicycles and a storage area for other large items.

The first thing I did was take all the things and the old wardrobe out of the room. I had only 10 square meters at my disposal. m, so there shouldn’t be anything superfluous here.

Then I covered the walls with the cheapest non-woven wallpaper for painting, and laid fresh linoleum on the floor. She hung blinds on the windows and placed a narrow chest of drawers along one of the walls - in the future it was planned to place wax melters and other work equipment here, and store gloves and wax in the drawers.

A separate room for depilation at home is an undeniable advantage: behind a closed door, the client feels safer, he does not have to be afraid that someone will come in at the most inopportune moment. He can relax without being among someone else's everyday life: a kitchen with a prepared dinner or a cat snooping back and forth.

Coming home from work, my boyfriend could go about his business without any problems, without fear of ruining the procedure for me.

To distract clients from unpleasant sensations and not get bored myself, I hung an old TV on the wall that could read movies from a flash drive. My clients really enjoyed watching TV series during the procedure. At this point the preparation of the premises was completed.

First difficulties

Over the course of three years, all sorts of things happened: people were dissatisfied with the procedure, a scandal was thrown at me several times, and once a girl even had a severe allergic reaction to a cosmetic product and the client had to call an ambulance.

I thoroughly analyzed each such case, trying to understand where my mistake was and where the unfounded accusation was. Working in the service sector is difficult, but doing it at home is doubly difficult : there is no boss who will cover and resolve the conflict.

Editorial opinion

Ilya Tarasov

Chief Editor

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Training on girlfriends

The main work on preparing the room for home depilation has been done. To gain self-confidence, I decided to test the workflow and invited several friends to a free procedure.

Waxing was new to them, however, everyone was satisfied. In the future, they came to me more than once, but for money. This way I was able to make sure I was doing everything right and gained a little more confidence.

Closing the "business"

2 years after the opening of a home depilation office, the peak flow of clients began to decrease. I have identified the following reasons:

• no constant advertising;
• strong increase in competition.

In addition, I became interested in tourism and often began to take long vacations. During this period, some clients visited other masters and stayed with them. On top of everything, I began to realize that I was losing interest in this matter. If before I regularly upgraded my skills: I learned new techniques and additional services, now I didn’t even want to pick up my work phone and make an appointment.

I felt burned out, which meant I should stop beating myself up and look for purpose elsewhere. At the time I realized this truth, no more than a dozen regular clients came to me regularly per month. Deciding to call it quits, I explained the situation to them and deleted the VKontakte group.

Selling off the equipment was not difficult: by placing ads on the same online auctions, I got rid of wax melters, a couch, and even the remaining unused disposable materials in less than a week. By the way, they managed to sell the couch for 20 thousand rubles, which made it possible to completely recoup the initial costs.

Attracting clients

I had never had to deal with sales before, so I chose the easiest way to attract clients - through social networks. Having created a VKontakte group, I paid 200 rubles to a friend involved in promotion, and within 1 day the first 500 people joined it. Most of them were “bots”, however, this gave a good boost at the start.

When I started actively filling the group with small informational articles, a natural influx of traffic from internal search began, and very soon my group began to “come to life.” At the same time, I held the first competition among participants with reposts.

In the future, when the income from home hair removal became stable, I ordered promotion of the group several times from the same friend. It was possible to save money by figuring everything out myself, but the field of marketing was never close to me.

Editorial opinion

Elena Kalita

Magazine editor

Creating your own business is not easy, but it is always creative and, with the right investment of effort, a profitable activity. Such activities are, first of all, built on one basic principle - self-belief. If you are confident in your actions and abilities, you can create success that works for you.

Working day

From that moment on, the flow of clients, although slowly, gradually increased. I only accepted girls, so within six months my apartment turned into a kind of “women’s club”: it smelled of cosmetics all the time, I could hear incessant conversations, and the TV with “Desperate Housewives” was always playing in the background.

Gradually, I created a work schedule that was convenient not only for my clients, but also for me . On the eve of the start of the week, I chose two days and gave myself a weekend. In half the cases they fell on Saturday and Sunday, and in the other half on weekdays. This allowed me to spend time with my husband, who worked five days a week (in the process of building a home business, we managed to get married), and at the same time receive girls who could not visit me on weekdays.

On the eve of holidays like New Year or March 8, I had to work from morning to evening for several days.

The advantage was that you could take a vacation at almost any time, leaving for a week or even more.

During the cold season, the flow of clients decreased noticeably: there were weeks without a single appointment. This calm was compensated by the beginning of the pre-New Year corporate season.