“Beauty Time” Clinic of Plastic Surgery and Cosmetology

Beauty time

Clinic of plastic surgery and cosmetology. Founded in 2011 by one of the leading domestic surgeons O.T. Gogiberidze, who, according to his own statement, embodied in it his professional idea of ​​​​what high-quality aesthetic medicine should be in Russia.

“Time of Beauty” is positioned as an elite clinic. A wide range of plastic surgeries, as well as therapeutic, injection and hardware cosmetology procedures are performed here.

The clinic’s staff are professionals with extensive experience, one of the most experienced and sought-after certified specialists in Moscow.

The clinic is equipped with modern equipment that meets international quality standards. It has its own hospital.

Specialists:

• Abovyan Georgy Robertovich Plastic surgeon, Candidate of Medical Sciences
• Gower Lyubov Nikolaevna Plastic surgeon, maxillofacial surgeon
• Gogiberidze Otari Teymurazovich Plastic surgeon, Candidate of Medical Sciences
• Gokhman Valeria Robertovna Plastic surgeon, Candidate of Medical Sciences
• Krayushkin Igor Alekseevich Plastic surgeon, Candidate of Medical Sciences
• Saratovtseva Galiya Yurievna Plastic surgeon, Candidate of Medical Sciences
• Uvarova Elena Olegovna Plastic surgeon
• Khaidarov Timur Toshniezavich Plastic surgeon

Prices for clinic services:

Beauty and the pandemic: Yana Laputina on the latest trends in cosmetology

Post-Covid is an amazing time for the entire global economy, including aesthetic medicine, as an integral part of business. She suffered a certain period of turbulence during the pandemic and was simply obliged to rebuild.

Yana Laputina, journalist, beauty expert, co-owner of the “Time of Beauty” clinic:
Probably the most important and interesting trends in today’s aesthetic medicine and cosmetology market are that patients have stopped going with their former regularity. If previously they visited their dermatocosmetologists once every 2-3 weeks, and the average bill varied from 20 to 30 thousand rubles, today visits have become much less frequent. People visit their favorite specialist no more often than once every 1.5-2 months, while the average bill varies from 70 to 90 thousand rubles. There are several factors that explain this trend.

1. We are all trying to minimize contact.

The less often we go somewhere, the less often we encounter people who could hypothetically infect us, the safer we are.

2. During self-isolation, we have become accustomed to a less active lifestyle.

when a lot can be put off and there is no vital need for it. We realized that there are things that can wait, or that we can live without them altogether.

3. But the most important thing is value for money

. We understand that from frequent trips to a beauty salon or clinic, the average bill of which varies from 20-30 thousand, we will not get a truly pronounced and lasting effect. And that only serious invasive procedures that bear the imprint of deep intervention with a certain period of rehabilitation can be truly effective.

And in this context, in most cases (this is noted not only by the doctors of Time of Beauty, but also by colleagues working in other clinics), patients began to choose serious invasive procedures. These procedures may require a slightly more prolonged process: for example, be a combined protocol of several techniques at once, which are performed step by step in one session. They may have a slightly longer recovery period than usual, but at the same time they will certainly have a pronounced and long-lasting effect.

Thus, aesthetic cosmetology has moved from the sphere of short-term investments to long-term investments. And perhaps this is, on the one hand, a dramatic, but on the other hand, a qualitative and economically tangible leap that we are all experiencing. These are laws that are known to everyone who has ever studied economics, and there is nothing surprising, new or inadequate in them.

The fact is that, to some extent, aesthetic medicine today, thanks to the “post-Covid syndrome,” has moved from the world of microeconomics to the world of macroeconomics, when the laws of macroeconomic business began to apply within our industry. In the same context, it is also logical that most patients try to combine cosmetic procedures with plastic surgery. And, accordingly, they give preference to those clinics that have both departments, cosmetology and surgery.

Another sign of macroeconomics: when, by investing a larger amount in yourself, you get a greater result over a longer period, with a more pronounced effect. That is, you invest not locally, but “for the future.” And this, from my point of view, is one of the most thoughtful, correct and justified approaches. Because the value of money has changed significantly recently. And you and I must understand that it is better to make a one-time, but significant contribution, rather than small, but ineffective ones that will not bring tangible results.

It's like playing in a casino. You can make many small bets, or you can bet on zero and take the winnings in full. This is how the field of cosmetology has changed today. Yana Laputina: “Everyone is free to choose”

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