Anastasia Ivleeva proved to everyone that an ordinary girl from a village can, on her own, become the most sought-after celebrity in Russia and punch in the nose all those who doubt her abilities. About the development of the personality of a popular presenter and blogger from the cradle to the present day.
- Real name: Anastasia Ivleeva
- Date of birth: 03/08/1991 (30 years old)
- Height: 174 cm.
- Weight: 65 kg.
- Where from: Leningrad region, Razmetelevo
- Zodiac sign: Pisces
- Career: blogger, TV presenter
- Marital status: married to Eldzhey (Alexey Uzenyuk), in divorce proceedings
Biography
Nastya was born on March 8, 1991 in the village of Razmetelevo, in the Leningrad region, Vsevolozhsk district.
Little Nastya
After graduating from school, Ivleeva applied to the institute for the Faculty of Advertising and Public Relations. She worked as a manicurist and as a hostess in a nightclub. After some time, Nastya hit the ceiling of her capabilities and rushed to Moscow to work as a hostess in the first restaurant she came across. Two months later, the girl submitted documents to the Ostankino television school.
During her studies, Nastya worked from morning to evening as an administrator at a car dealership until she graduated from Ostankino.
Anastasia before the blog
Childhood and youth
Nastya was born on March 8, 1991 in Leningrad. After graduating from school, the girl entered the university at the Faculty of Advertising and Public Relations. For some time the girl worked as a manicurist, and at the age of 21 she got a job as a hostess in a nightclub.
Nastya Ivleeva in childhood
At first, the girl really liked the job - it was easy money and an opportunity to make connections among influential people. But soon Ivleeva began to realize that she had no prospects in this area.
Anastasia Ivleeva’s height is 174 centimeters
In 2015, Nastya decided to start life from scratch and moved to Moscow. The girl did not have time to look for work - she had to pay for housing, so Ivleeva immediately got a job as a hostess in a restaurant. Over time, Nastya realized that she wanted to become a TV presenter. Two months after the move, the girl entered the Ostankino television school.
Nastya Ivleeva's figure parameters: 97x67x98
After some time, Ivleeva was offered a job with a high salary at a car dealership: the girl began to draw up documents for cars. Nastya admitted that this work was not easy for her. “I hate the 9 am to 6 pm schedule, for me it’s death. But I understood that in order to achieve my goals, I needed to be patient,” Ivleeva recalled. Nastya worked at the car dealership for six months until she finished studying at Ostankino.
Nastya Ivleeva on the set of the show “Heads and Tails. Reboot"
Parents
The girl's childhood was not as rosy as it might seem. The future star grew up without a father with a single mother, Natalya Anatolyevna. The father left the family almost immediately after Nastya’s birth; there was no one to help raise the girl, so her mother sent the already one-year-old Nastya to a nursery so that she could continue working as a milkmaid in Vsevolozhsk.
“I think that my regular viewers and listeners know that I very rarely talk about my father. This is the story that always remains in the shadows, and let it remain there. But as a girl, I have experienced a wide range of emotions related to my family. I have a mother, I have a brother, I have a dad, whom no one has ever heard of, everyone is trying to find out, understand, get out of it,” the presenter shares her vision of the situation.
After some time, Nastya’s mother married a second time, gave birth to a son, but then soon divorced her husband. So the responsibility of raising her little brother fell on the girl’s shoulders.
Now Anastasia admitted that she fully provides for her mother Natalya Anatolyevna and does not deny her anything. The girl paid for repairs in her mother’s apartment and transfers 200 thousand rubles to her every month.
Anastasia with her mother
Nastya Ivleeva spoke about her difficult childhood and the ideal man: “I just have to admire me”
Nastya Ivleeva
The main newsmaker of recent weeks, 30-year-old Nastya Ivleeva, became the new heroine of the September issue of Sobaka.ru magazine. In a conversation with her friend Matilda Shnurova, who is also a new contributor to the publication, Ivleeva discussed not only her new projects and the phenomenon of her success, but also her personal life.
Nastya Ivleeva
Thus, the blogger and host of the “Heads and Tails” program recalled her difficult childhood and the conditions in which she had to grow up. Nastya analyzed how family attitudes influenced her character.
Everything about my family is an example of how I would not want to live. You know, in the 1990s, in the village of Razmetelevo, Vsevolozhsk district, our life was quite difficult. From an early age I had to accept responsibility: my parents worked, and I raised my younger brother. So my childhood ends abruptly here. No one had conversations with me or shared life experience - the older generation did not have time for this. But you can’t blame them for this - in the 1990s, the survival scheme was different. But now it is in my power to make sure that I don’t need anything, to live the time that is allotted to me as comfortably and freely as possible. I am grateful to my family for the fact that difficulties forged my iron character, I became a bulletproof person who is difficult to touch or injure with anything,
— Ivleeva shared.
Earlier, in a podcast with Eldar Dzharakhov, Nastya already touched on the topic of childhood. Then she admitted that she grew up without a father and still knows nothing about him. According to Ivleeva, the absence of a man’s shoulder in childhood strengthened her and determined the main traits of her character:
I won't reveal all my cards, but I grew up as a girl who didn't have a strong shoulder. All my habits are taken from my young people. I didn’t have a man from whom I could gain experience, whom I could look up to, look at him and understand: this is exactly what my young man should be. I learned from my young people, because I didn’t have a father and still don’t. I don’t know what kind of person he is, who he is or what he looks like.
In a new interview, Matilda Shnurova did not ask Nastya questions about her recent divorce from Eljay, but the topic of her friend’s personal life was still touched upon a little. So, Ivleeva described the ideal of her man to Matilda:
My man must be honest and simply must admire me. It gives me inspiration and lightness. If a man doesn’t admire you, then it’s a lost cause.
Nastya also shared the ideal, in her opinion, concept of a relationship in a couple. According to the blogger, two people can be in harmony together only if each of them has their own interests.
You can’t limit your life to one person, live each other’s lives. You must be independent. Then an exchange is possible - that's all,
- Ivleeva is convinced.
Nastya Ivleeva and Eldzhey
Let us remember that Nastya named the main reason for her divorce from Eldzhey as their unpreparedness for family life. According to the star, at some point she and her husband became so immersed in their life together and became isolated on each other that they completely forgot about other matters and completely lost motivation to work.
An alternative version of the star couple’s separation is also circulating online, based on the lyrics of Eljay’s new track, released together with Slava Marlow and The Limba. In one of the excerpts of the composition, there is a hint that it was Eljay who insisted on the divorce, and the separation allegedly happened due to changes that occurred with his beloved. In the track, these lines are not sung by Eljay himself, but attentive fans have found so many parallels in them with the real story of the couple that they have no doubt about the rapper’s authorship.
Don’t piss me off, don’t follow me, Don’t call your friends, I’m not yours, you hear, I’m not yours anymore. I liked you the same. Please, just no surveillance. Understand that I am no longer your pawn. Sorry, I'm heads and you're tails. I'm tired of telling you: Stop running after me like that, Because I've already cooled down. It's just that you were one of those who were the first to burn bridges forever,
— these are the lines of the track “She Loves You.”
Career
Anastasia started her personal blog to get noticed and get a job on television. Anastasia’s short vines gained a huge number of views in geometric progression. A couple of weeks after registering on Instagram, Ivleeva quit her job at the car dealership. Ivleeva’s account quickly gained popularity. Over 4 years, the number of Anastasia’s subscribers has grown to 3.5 million people.
Video of Nastya at the beginning of her creative journey
Soon, offers began pouring in to advertise products and services on Instagram, and then on television. Anastasia also starred for the men's magazine MAXIM.
The peak of Anastasia Ivleeva’s career was the travel show “Heads and Tails. Reboot" on the TV channel "Friday!" in 2022. Nastya’s life was going well - the girl earned a lot, traveled, and gained even more popularity due to her work on television. This led to the fact that at the end of September 2022, Ivleeva, together with Ida Galich, led the red carpet at the 5th Music Box 2017 music awards ceremony.
Ivleeva together with Ida Galich at Music Box-2017
In 2022, the first season of AgentShow, Anastasia’s own show, was released. Anastasia Ivleeva launched it on Youtube. Guests of the show were popular media personalities: Regina Todorenko, Dima Bilan, Pavel and Maria Pogrebnyak, Alexander Revva and others. Then, instead of AgentShow, she launched the “Z.B.S.” project. The show “Bloggers and Roads” also gained great popularity.
Nastya even managed to voice the series “Riverdale” (Cheryl, played by Madelaine Petsch, speaks in her voice) and play a cameo in the sequel to the comedy “Granny of Easy Virtue.” In the series “Tourist Police” (2019) Anastasia played the main role.
Nastya Ivleeva’s heroine Lera performs police service in the resort area.
A television
In 2017, the creators of the travel show “Heads and Tails” drew attention to the blogger. In March, Anastasia appeared in the 1st issue of “Reboot” as a TV presenter. She was accompanied by DJ Anton Ptushkin. In an interview, Ivleeva admitted that her mother was shocked by this news, as she believed that her daughter was doing “some kind of nonsense.”
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A post shared by NASTYA IVLEEVA (@_agentgirl_)
Nastya Ivleeva in the program “Heads and Tails”
At the end of the year, together with rapper Dzhigan Ivleeva, she became a participant in the TNT channel program “Where is the logic?” Four months later, the TV presenter appeared on the humorous TV show “Evening Urgant”, where she told the public about how she began her blogger career.
Anastasia became the host of the Muz-TV 2018 music award. The girl replaced Lera Kudryavtseva. In the same year, the blogger launched her own program Agent show, where she invites the most popular representatives of Russian show business. The conversation is conducted in a relaxed atmosphere. The TV presenter filmed the first 6 episodes of the program in 2 days, investing 2 million rubles in them. In 2022, “Agent Show” was nominated for “Best Prime Time Talk Show” at the TEFI Award.
In two seasons of the series “Tourist Police” (2019), Ivleeva transformed into a responsible law enforcement officer. In an interview, the blogger criticized her acting debut - it was due to a lack of experience and the need to combine work on a film and a travel show. Another addition to Anastasia’s filmography was the comedy “Granny of Easy Virtue - 2. Elderly Avengers,” but there she appeared in her usual role as a TV presenter.
In the 23rd season of “Heads and Tails,” Andrei Bednyakov became Anastasia’s co-host. While filming in Paris, the presenter surprised fans with candid shots: after shopping, she did not hesitate to try on new underwear in front of the camera.
Personal life
Anastasia tries not to advertise her personal life, but interest in her person still does not allow her to keep her relationship secret. Nastya’s first young man after moving to Moscow was a member of the Chelsea group, Arseny Borodin, who, according to him, persuaded the girl to move. The gentleman not only became a lover, but also a screenwriter, actor, and director of Nastya’s videos. After a series of personal failures and the rise of Nastya’s career, Arseny started drinking, which is why Nastya broke up with the man and decided to build a career.
Video of Nastya with Arseny
After some time, the TV presenter posted a photo with rapper Eljay on her Instagram page, arousing the interest of subscribers. Later, Eldzhey invited Ivleeva to appear on the cover of the single “360”. Young people began to increasingly attend various events together. And at one point Nastya reveals all her cards and publishes a photo of Eljay on her Instagram page with the caption “husband.”
The photo after which it became known about the marriage of Ivleeva and Eldzhey
The couple is now going through a divorce after two years of dating. What Anastasia herself says about this:
“I can't say it's easy. That we stopped loving each other and everyone: “Come on, ciao-cocoa!” No. It's complicated. This is very painful. And it’s hard,” Anastasia shared. The presenter also stated that she still has tender feelings for her former lover. “It’s hard to believe that such a great feeling can fade away. I still love you very much. He will always be like family to me. But this is more like the love of a sister and brother,” the star explained.
The beginning of a creative journey
After graduating from school, Nastya decides to leave the village and go in search of a better life in the Northern capital. In St. Petersburg she goes to university and combines study with work. The girl had the opportunity to work as a nail technician in a beauty salon and as a hostess in a nightclub. Despite her busy schedule, Ivleeva also had time to hang out.
At one of Nastya’s parties there was a meeting that changed her life. The girl met one of the members of the Chelsea group, Arseny Borodin. He immediately saw the potential hidden in Ivleeva. On his advice, she starts blogging on Instagram, and, having gained a sufficient number of subscribers, starts a YouTube channel. In 2015, succumbing to Arseny’s persuasion, Nastya decides to move to Moscow.
At first, life in the capital was not much different from St. Petersburg. Ivleeva worked at a car dealership, while simultaneously continuing her activities as a blogger. But Nastya soon decided that there was no point in moving to Moscow if everything continued the same as before. She decides to change the topic of the blog, focusing on entertaining content. This decision turned out to be correct - the very first video on YouTube gained viral popularity, collecting more than 1 million likes in a short time. Over the course of a year, Ivleeva’s channel acquired 3 million subscribers.
Nastya Ivleeva's Lamborghini and her fines
Anastasia became the owner of a Lamborghini Aventador, having bought a sports car during quarantine for twenty-three million rubles. The girl was extremely proud of her achievement, then lost control of the situation and began to appear more and more often in the news as a persistent traffic violator. For three months of owning something worth more than 20 million rubles, Ivleeva received 152 fines in the amount of over 170 thousand rubles, most of them for speeding in Moscow and the region.
Lamborghini Aventador and its owner
In June 2020, Nastya Ivleeva was reported for drunk driving. Users of social networks did not forgive the girl. Blogger Ilya Varlamov remembered the TV presenter’s misconduct when it came to the road accident of Mikhail Efremov.
How much does Nastya Ivleeva earn?
TV presenter and blogger Anastasia Ivleeva receives 400 thousand rubles for each episode of the new season of the travel show “Heads and Tails” and 500 thousand for each advertising integration. If in the new season Ivleeva takes part in 20 episodes of the project, then her total earnings will exceed 18 million rubles.
According to journalists’ calculations, Anastasia earned 57.7 million rubles in a year from her own show.
But despite her income on television, Instagram remains her main source of income. The cost of advertising in the @_agentgirl_ profile is, on average, 1.5 million rubles. Stories - 500 thousand. Nastya posts at least 4 advertising stories and 2 posts per month. Thus, Ivleeva earns at least 5-6 million rubles a month from the social network alone.
Memes with Nastya Ivleeva
The most popular meme with Nastya is, of course, “15 centimeters.” On August 21, 2022, Ivleeva became a guest on the “vDud” show, where she spoke about her sexual preferences and sharply stated that men with small penises (less than 15 cm in an erect state) are doomed. This statement caused a wave of emotions and gave rise to a thousand and one memes about “15 centimeters.” The best is, of course, a track from 55x55 called “15 SM”, which, ironically, has collected 15 million views.
A small selection of memes with public reaction:
Later, McDonald's released a collaboration with Nastya Ivleeva, who put together a personalized menu for advertising: a Big Mac, a drink, French fries and caramel ice cream. Twitter users ridiculed the girl’s banal set and began publishing their “banal sets”:
Nastya Ivleeva now
At the moment, the presenter's career is going uphill, she often attends various interviews and is an important guest at celebrity parties. One of the most discussed events after the divorce and Sobchak’s interview was the change in Nastya’s image, which caused a new stream of hate. Now Anastasia is completely devoted to her business, and Instagram is run solely for the sake of advertising (there has not been a single post there in recent months without advertising integration).
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