Expert opinion
Sergey Khachaturyan, senior training manager at Shiseido RUS “Almost everything you can imagine for skin care is available on the beauty market specifically created for men. However, the male gaze implies versatility in care products, which, of course, include shaving, cleansing, moisturizing and anti-aging - men also want to remain young and well-groomed.”
Expert opinion
Zakhar Grinov, makeup artist “Unfortunately, many men neglect the basic rules of facial skin care. But they are the ones who need to carefully monitor the condition of their skin. Why? Because the sebaceous glands in men are more active, which means that in the absence of regular cleansing, the pores become more clogged. Hence acne, acne, inflammation of the skin and a generally unkempt appearance. The appearance of rashes can be easily prevented if you regularly perform simple cosmetic rituals.”
Cleansing
Sergey Khachaturyan:
“For men, it is important that everything is as simple as possible. And here 2-in-1 products come to the rescue. For example, with a cleansing foam you can both cleanse the skin and use it as a shaving product (it has an elastic and fresh texture that foams well after interacting with water).”
Cleansing Foam Shiseido
2 590 ₽
Daily Balance Exfoliating Facial Cleanser V76
2 160 ₽
Cleansing gel For Men Oil-Control Clinique
2 660 ₽
Zakhar Grinov:
“The most important stage in care is cleansing. Therefore, wash your face using special products (foam, gel, mousse, hydrophilic oil) both in the morning and in the evening, as soon as you return from the street. Be sure to rinse your face with cool water after this and pat dry with a clean towel.
Ideally, in the evening, before washing your face, you should wipe your face with micellar water to remove all the dirt that has settled on the skin during the day.
Gone are the days when a man was considered attractive just because he had a beard. In the modern world, this beard should be at least well-groomed, and the skin around it should be clean.
In addition to daily cleansing, carry out deep cleansing of the skin (for this you will need peeling, peeling roller, gommage or scrub). If you have dry or sensitive skin, then exfoliate once every two weeks, and if you have oily or combination skin, then once every seven days. And pay attention to the cellulose content in such products: the less it is, the softer the product (this is what is suitable for sensitive skin).
Men's facial scrub Exfoliating Energy Scrub Tom Ford
3 900 ₽
Nettoyant Exfoliant Clarins Cleanser & Exfoliator for Men
2 300 ₽
Cleansing moisturizing facial wash foam with AHA complex and salicylic (BHA) acid Fact.
Products with acids will help cope with the problem of blackheads and acne. They reduce sebum production, and the pores remain clean much longer. But in the summer, when the sun is active, you need to hold off on products with acids.”
Conclusion
Why should everyone take care of themselves, not just actors and public people? A neat appearance is the outward manifestation of a promising and successful person. Nobody forces men to paint their lips, paint their eyes and rouge their cheeks. But it is still worth fighting skin imperfections and stopping age-related changes with regular care, which is gradually being recognized by an increasing number of men. Moreover, the beautiful half of humanity is not against such a trend, but only for it!
That's all, thanks for your attention! Beauty and happiness to all, your Nastya Vorobyova.
I like 11
Hydration
Sergey Khachaturyan:
“Any moisturizing and anti-aging product can be used for skin care and after shaving. Moisturizing skin care textures can be chosen according to your preferences: from light aquatic (lotion that does not contain alcohol) to classic cream. Therefore, using such tools is simple and convenient - there are no tricks.”
For an instant glowing skin effect, use a fabric or alginate mask. Apply it to cleansed, slightly steamed facial skin, and in 15 minutes you will look like after a two-week vacation at the seaside.
Intense moisturizer for men 041 Intense Moisturizer For Men SA.AL&CO
3 150 ₽
Le Labo Herbal Moisturizing Face Cream
2 880 ₽
Complex rejuvenating cream Total Revitalizer Cream Shiseido
6 700 ₽
Toning face cream “Power of the Wolf” Natura Siberica
420 ₽
Cream-gel for normal and combination skin Aquapower Biotherm
3 460 ₽
Moisturizing face cream Barberie Acqua di Parma
5 240 ₽
TOP 5 men's face washes
Do you want to choose a proven “washing machine” that will delight you with excellent quality? Then follow the information from the table!
Cleanser for men | What skin type is it intended for? | Active components | Peculiarities |
Ichthyol soap Soapless Soap from Holyland | For oily skin prone to seborrhea. | Peruvian balsam and ichthyol. | Soap has a pronounced antiseptic and anti-inflammatory effect, lightens age spots and resolves swelling. |
Gel Nettoyage Profond Payot cleansing gel | For any age and skin type. | Vitamin F, malachite and hematite extracts (sources of copper and iron). | A light gel with exfoliating microparticles effectively cleanses the skin, removes toxins and refreshes the face. |
BIOTHERM Homme Cleansing Gel | For normal to oily skin. | Thermal water, glycerin. | The gel does not contain foaming “soap” components, and therefore does not dry out the skin at all. The composition based on thermal water effectively moisturizes the skin and normalizes sebum production. |
Kiehl's Facial Fuel Energizing Face Wash for Men | For any skin type. | Chestnut extract, caffeine, menthol, vitamins C and E. | The refreshing gel not only perfectly removes impurities, but also tones, fights swelling, and eliminates signs of fatigue and lack of sleep. |
Invigorating gel Men Expert "HYDRA ENERGY" from L'Oréal | For normal to dry skin. | Guarana and peppermint extracts, menthol, glycerin, ascorbic acid. | The composition effectively cleanses the skin, tones, accelerates regeneration processes and compensates for moisture deficiency in cells. |
Special care
Zakhar Grinov:
“Due to constant shaving, irritation (red spots, flaking and dryness on the cheeks) can often be seen on a man’s face. To relieve redness, use creams and lotions with aloe vera, turmeric, green tea, olive leaf, and barley malt extracts. They not only have an anti-inflammatory and soothing effect, but also normalize the functioning of the sebaceous glands.
Life hack: if you have a mustache or beard, wash it with either a special product or hair shampoo. Then they will be soft, well-groomed and easy to style.
To get rid of swelling on your face in a matter of minutes, wash your face with cold water and do a light massage of the back of your head and face (this can be light tapping, stroking, pinching). Thanks to this, lymph accelerates, and excess fluid quickly leaves the body.
Men's skin begins to age later than women's. But even under this condition, by the age of 40, the skin loses turgor, becomes dehydrated, and becomes less elastic, so products with an anti-age effect should appear in a man’s cosmetic bag. They should contain hyaluronic acid, omega-3 and omega-6 fatty acids, vitamins, peptides, plant extracts (for example, ginseng), niacinamide, adenosine, coenzyme Q10, and so on.”
Why do men need cosmetics?
Men's skin is denser and more resistant to external irritants than women's. But it is also prone to redness, inflammation, and chapping. As a result, the face does not look its best. A careless attitude towards your own appearance, acne, pimples are repulsive, visually aging, and chapped lips do not make you want to kiss them. Therefore, taking care of your face is simply necessary.
Where to begin
For dry lips, it is enough to lubricate with a colorless balm or hygienic lipstick. Then you need to determine the type of epidermis (if a man cannot do this himself, cosmetologists will help):
- dry – rough, often peels off;
- oily – with enlarged pores, constantly covered with a greasy sheen;
- A normal person does not have these problems, they appear for a short time, periodically;
- combined – she has an oily sheen in the T-zone.
It is important to take into account the presence of dermatological problems - the tendency of the epidermis to rash, peeling, and irritation. Are there wrinkles, age spots, or old scars on your face? You need to start with basic care. If necessary or desired, you can use additional steps that will help cleanse the epidermis more thoroughly.
How to choose the right care products for yourself?
Sergey Khachaturyan:
“There are different approaches to choosing care products, based on personal preferences and feelings, needs, status and even lifestyle. For example, if a man loves to perform several tasks at the same time and wants to find a skin care product that is ideal for this rhythm of life, then he needs a cleansing foam and, possibly, a scrub for deep cleansing of the skin (use a couple of times a week) plus a complex moisturizing gel actions.
If a man looks great and takes care of his health: eats right, plays sports, then his arsenal should include a cleansing foam or gel, a comprehensive anti-aging cream and a product for the skin around the eyes.
And if the prestige factor is incredibly important to him and he chooses only the best (expensive cars and watches, as well as a well-paid job), then he will need a whole army of products: cleansing foam, skin-restoring cream, rejuvenating concentrate.
But if we talk about mandatory care products, discarding any criteria, then a man should have at least two of them: one for cleansing the skin, and the other for moisturizing.”
Stages of skin care for men
It all started with shaving foams and shampoos labeled “For Men.” Then shower gels, gray-covering paints, hygienic lipsticks, eye creams and even powders for the stronger half of humanity began to appear. The use of these products is voluntary, but mandatory men’s skin care should include 3 stages:
- cleansing;
- toning;
- hydration.
Korean brands offer a large selection of different products: lotions, serums, and balms... But men are men, and most often they prefer universal products that can cope with several tasks at once and are as convenient to use as possible. This is exactly the kind of cosmetics I want to introduce you to.
How to properly care for facial skin after 40 years, taking into account its type and characteristics
Mistakes in choosing cosmetics are costly at this age. A successful combination, on the contrary, can delay for a long time the need for drastic measures in the form of injection procedures. The main rule is to maintain unity. That is, it is better to choose a complete complex of one line, where the balance of all the necessary elements will be displayed, and select individual types of cosmetics so that they complement each other’s actions. In this case, the main guideline is individual characteristics and general rules.
Fat
The main problem is the difficulty in maintaining a balance between nutrition and hydration. The sebaceous glands work actively, but tend to become clogged, causing focal inflammation. At the same time, shine does not disappear with age, nor does the need for regular exfoliation of dead skin cells. But you shouldn’t be overzealous with cleansing. The complex must contain creams with mattifying components and substances that normalize the volume of sebum produced. In questions about how to care for facial skin after 40, if you have the slightest doubt about the correctness of the chosen course, you should immediately seek advice from specialists.
Dry
With age, there is a loss of collagen and elastin produced by the body, so the problem doubles. A professional line, for example, placental repair cream with a moisturizing effect LNC Repairing Cream, will radically help solve it. Due to the high concentration of peptides, amino acids and vitamin C, the cream accelerates the regeneration of ceramides, protects against transdermal moisture loss, creates the effect of porcelain purity and transparency of the skin, while increasing its firmness and elasticity.
Normal
In this case, when determining a strategy for how to properly care for a woman’s face after 40, it is necessary to pay special attention to the overall balance and clearly maintain all stages of daily self-care.
We recommend
Bb Laboratories – Delicate oil for deep cleansing
Moist Cream Mask Pro – Moisturizing cream mask
Repairing cream with a moisturizing effect
Placental antioxidant lotion concentrate
Combined
The basis is zoning. You can combine several types of care products, but from the same series. It is recommended to use them strictly in areas. So, where necessary, drying is carried out, and in more vulnerable places the emphasis is on nutrition and protection.
Problematic
Locally acting products are indispensable. They help quickly eliminate major imperfections and at the same time provide gentle care. When inflammation occurs, you need to take action quickly, but do not forget about subsequent hydration and restoration.
Advice from experienced cosmetologists
Experienced specialists offer men several procedures to maintain facial beauty. They should be done either in the morning or in the evening. The following is recommended:
- to remove dirt, wash thoroughly;
- home toning of the skin at the age of 18 to 20 years is performed with a tonic, for mature people - with a specially selected cream;
- do not use a dull razor - this inflames the skin and leaves small cuts on it;
- Any traditional method of cleaning the epidermis on the face must be agreed with a doctor or cosmetologist.
Note : Supporting the skin of a man’s face is important not only for maintaining health, but also for maintaining good relationships with the opposite sex. It is better to waste a little time on cosmetic procedures than to later deal with various unpleasant problems on the face (acne, pimples, blackheads, redness, rosacea, etc.).
What salon facial cosmetic procedures are indicated after 40 years
Despite carefully following all recommendations at home, visiting a professional in the field of cosmetic care is also necessary. At the same time, you should not focus on emergency measures; the time for this has not yet come. There are quite enough supportive and preventive options that will help improve blood flow, relieve irritation and inflammation, strengthen the oval, eliminate sagging and even out the shade.
For this we recommend:
- lymphatic drainage massage;
- microcurrent therapy;
- peeling with fruit acids;
- mesotherapy.
The same procedures will help in deciding how to care for a man’s face after 40. Specialists take into account the specifics and change the intensity of the effect.
How to supplement the basic complex
The general state of health is instantly reflected on the skin, and you should not forget about this at any age. That is why strengthening the immune system in general should come first. This is followed by a comprehensive cleansing of waste and toxins, which are often the culprits of the sallow color of the skin, focal inflammation and other problems traditionally considered cosmetic. To improve your well-being and appearance, it is enough to include several additional elements in your facial care procedures after 40.
Massage and self-massage
Their importance is difficult to overestimate. A positive result is visible after 2-3 sessions:
- the body's resistance to adverse external factors increases;
- blood circulation accelerates;
- metabolism will improve;
- stagnation of liquids is eliminated.
These can be manual or hardware sessions.
Proper nutrition
On the eve of large-scale hormonal changes, it is necessary to prepare for them in advance. One of the important aspects is a revision of the diet: increasing the consumption of vegetables, fruits, vegetable oils and eliminating or limiting the reduction of foods that are clearly harmful to the body. It is advisable to include in the menu plant components containing phytoestrogens, as well as substances that accelerate regeneration and stimulate the process of cleansing the body of toxins.
Healthy lifestyle
This concept includes not only the absence of bad habits, dosed physical activity and adherence to the drinking regime. Positive emotions are no less important. A smile will not add wrinkles, but it will increase your personal charm several times.
Rejuvenating gymnastics for the face
An effective remedy for facial skin rejuvenation is special gymnastics. It allows you to get rid of sagging, wrinkles, dark circles under the eyes and signs of fatigue. Facial gymnastics for men is designed taking into account the structural features of the male skull, the distribution of subcutaneous fat and the work of the facial muscles. By regularly performing the following set of exercises, you will very quickly achieve visible results and be able to noticeably rejuvenate your face.
Rejuvenating facial gymnastics for men
Technique of rejuvenating gymnastics for the face:
- Press your index fingers firmly against your eyebrows. Raise and lower your eyebrows, while your fingers should move with them.
- Alternately close your eyes tightly and then open your eyes as wide as possible.
- Without changing the position of your head, describe a circle with your eyes alone. This exercise will tighten your eyelids.
- Alternately inflate and retract your cheeks.
- Use your index fingers to stretch the corners of your mouth to the sides. At the same time, use the muscles of your lips and cheeks to resist your fingers.
- Tilt your head back and quickly open and close your mouth.
- Slowly turn your head to the right and left, tensing your neck muscles as much as possible. The same can be done by throwing your head back and lowering it forward.
To get the fastest rejuvenating effect, combine these exercises with light self-massage. Don’t forget: you need to do gymnastics every day, only then will you achieve the desired result.